Top Beauty & Cosmetics Websites in Australia

Name: Top websites in Australia (Beauty & Cosmetics)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Australia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

priceline.com.au

4.85M

15.99%776.19K

84.01%4.08M

↓11.76%

↑60.35%

Direct

sephora.com.au

1.89M

30.05%567.21K

69.95%1.32M

↓3.5%

↑43.63%

Direct

fragrantica.com

1.72M

26.41%453.28K

73.59%1.26M

↓24.02%

↑55.95%

Direct

adorebeauty.com.au

1.21M

18.07%218.48K

81.93%990.38K

↓43.37%

↑63.52%

Direct

lilabeauty.com.au

1.07M

20.47%219.19K

79.53%851.72K

↓30.41%

↑68%

Direct

wcosmetics.com.au

839.82K

27.94%234.68K

72.06%605.15K

↓7.25%

↑45.68%

Search

ozhairandbeauty.com

791.22K

17.22%136.22K

82.78%655K

↓22.33%

↑78.22%

Direct

yesstyle.com

749.3K

25.24%189.15K

74.76%560.15K

↑4.62%

↑26.36%

Direct

hairhouse.com.au

553.37K

16.5%91.32K

83.5%462.04K

↓5.49%

↑54.82%

Direct

laserclinics.com.au

541.2K

19.01%102.9K

80.99%438.3K

↓3.19%

↑64.75%

Direct

stylevana.com

515.09K

15.94%82.1K

84.06%432.99K

↑2.83%

↑8.59%

Direct

cultbeauty.com

454.22K

10.16%46.13K

89.84%408.1K

↑11.54%

↑185.23%

Direct

australianskinclinics.com.au

353.74K

18.11%64.06K

81.89%289.68K

↓49.63%

↑133.8%

Direct

itvsn.com.au

335.12K

8.38%28.07K

91.62%307.05K

↑92.04%

↑49.14%

Direct

beserk.com.au

289.97K

13.48%39.09K

86.52%250.88K

↑26.57%

↑37.62%

Direct

sephora.com

281.73K

25.1%70.71K

74.9%211.02K

↓21.9%

↑22.33%

Search

maccosmetics.com.au

274.49K

12.04%33.04K

87.96%241.45K

↓33.67%

↑66.83%

Direct

oliveyoung.com

267.53K

24.36%65.18K

75.64%202.35K

↑8.32%

↑54.71%

Direct

fragrancenet.com

249.8K

36.04%90.04K

63.96%159.76K

↑7%

↑23.79%

Direct

moogoo.com.au

241.08K

13.3%32.07K

86.7%209.01K

↑61.17%

↑100.03%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Australia on April 2026

As of April 2026, priceline.com.au leads Beauty & Cosmetics in Australia with 4.85M monthly visits. Its audience skews mobile-first (15.99% desktop / 15.99% mobile), and traffic is down month over month -11.76% and up year over year 60.35%. sephora.com.au holds second with 1.89M visits and a mobile-leaning mix (30.05% desktop / 69.95% mobile), while fragrantica.com ranks third with 1.72M visits.

Across the leaders, melvory.com is the most mobile-first (99.35% of visits), whereas maybelline.com.au is the most desktop-reliant (61.71%). Momentum favors toniandguy.com in the latest month (90,484.74%), while skinceuticals.com.au shows the steepest pullback.

Acquisition patterns also differ: priceline.com.au is driven primarily by search, priceline.com.au by direct, and priceline.com.au by referral; overall, 70 of the top 100 sites are direct-led, 24 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Australia