Top Beauty & Cosmetics Websites in New Zealand

Name: Top websites in New Zealand (Beauty & Cosmetics)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in New Zealand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

farmers.co.nz

1.9M

28.49%542.45K

71.51%1.36M

↑9.34%

↑32.19%

Direct

perfumenz.co.nz

394.55K

18.41%72.64K

81.59%321.91K

↑104.28%

↑14.06%

Direct

stylevana.com

340.37K

8.19%27.88K

91.81%312.49K

↑235.91%

↑167.32%

Direct

fragrantica.com

192.93K

38.36%74.01K

61.64%118.92K

↑114.58%

↑87.83%

Search

hikoco.co.nz

182.21K

52.2%95.12K

47.8%87.09K

↓37.51%

↑43.9%

Search

thinlizzy.co.nz

138.45K

3.27%4.53K

96.73%133.92K

↑1.39%

↑32.91%

Direct

sephora.nz

123.02K

82.12%101.03K

17.88%22K

↓13.2%

↑26.34%

Search

adorebeauty.co.nz

116.1K

29.18%33.88K

70.82%82.22K

↑45.85%

↑29.06%

Direct

yesstyle.com

97.63K

30.41%29.69K

69.59%67.94K

↑120.73%

↑30.75%

Direct

taboohairsalon.co.nz

92.48K

0.07%61

99.93%92.42K

0%

↑2,962.16%

Direct

cosmeticsnow.nz

65K

9.18%5.97K

90.82%59.04K

↑2,843.89%

↑57.31%

Search

thecosmeticstore.co.nz

64.21K

19.19%12.32K

80.81%51.88K

↑95.87%

↑94.62%

Direct

priceline.com.au

63.34K

5.24%3.32K

94.76%60.02K

↑1,010.24%

↑299.73%

Direct

vivo.co.nz

56.97K

51.37%29.26K

48.63%27.71K

↓7.66%

↑35.49%

Direct

ecostore.com

53.51K

6.07%3.25K

93.93%50.26K

↑176.54%

↑39.62%

Direct

cultbeauty.co.uk

52.49K

1.93%1.01K

98.07%51.48K

↑211.59%

↑451.87%

Direct

gelous.co

51.02K

15.67%8K

84.33%43.03K

↑52.27%

↑172.94%

Direct

thecosmeticclinic.co.nz

41.25K

52.11%21.49K

47.89%19.76K

↑23.41%

↓15.6%

Direct

moona.store

40.25K

13.04%5.25K

86.96%35.01K

↑477.67%

↓12.7%

Search

skininstitute.co.nz

36.74K

18.64%6.85K

81.36%29.89K

↑575.51%

↑0.46%

Search

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Key Insights on Top Beauty & Cosmetics Websites in New Zealand on March 2026

As of March 2026, farmers.co.nz leads Beauty & Cosmetics in New Zealand with 1.9M monthly visits. Its audience skews mobile-first (28.49% desktop / 28.49% mobile), and traffic is up month over month 9.34% and up year over year 32.19%. perfumenz.co.nz holds second with 394.55K visits and a mobile-leaning mix (18.41% desktop / 81.59% mobile), while stylevana.com ranks third with 340.37K visits.

Across the leaders, olay.com is the most mobile-first (100% of visits), whereas purenature.co.nz is the most desktop-reliant (100%). Momentum favors herbfarm.co.nz in the latest month (43,163.29%), while bodyfx.co.nz shows the steepest pullback.

Acquisition patterns also differ: farmers.co.nz is driven primarily by search, farmers.co.nz by direct, and farmers.co.nz by referral; overall, 53 of the top 100 sites are direct-led, 40 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in New Zealand