Top Beauty & Cosmetics Websites in Russia

Name: Top websites in Russia (Beauty & Cosmetics)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Russia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

goldapple.ru

6.99M

54.15%3.78M

45.85%3.2M

↑33.82%

↓16.87%

Direct

fragrantica.ru

3.3M

32.25%1.06M

67.75%2.24M

↓13.64%

↓23.18%

Direct

letu.ru

2.5M

46.45%1.16M

53.55%1.34M

↑14.3%

↓39.07%

Direct

randewoo.ru

2.37M

45.95%1.09M

54.05%1.28M

↑5.29%

↓14.6%

Direct

kosmetista.ru

870.14K

31.43%273.51K

68.57%596.63K

↓9.23%

↓49.13%

Direct

rivegauche.ru

769.73K

50.53%388.97K

49.47%380.76K

↓5.99%

↓17.05%

Search

aroma-butik.ru

695.73K

54.14%376.69K

45.86%319.04K

↑1.93%

↑29.24%

Direct

vn1.ru

239.3K

67.93%162.56K

32.07%76.74K

↑22.51%

↑61.71%

Direct

fragrantica.com

209.5K

66.09%138.45K

33.91%71.05K

↑23.28%

↓46.23%

Search

hollyshop.ru

204.84K

82.25%168.48K

17.75%36.37K

↓27.29%

↓13.63%

Search

iledebeaute.ru

183.55K

85.39%156.73K

14.61%26.82K

↓17.91%

↓52.04%

Direct

yves-rocher.ru

167.39K

39.99%66.93K

60.01%100.45K

↓8.46%

↓47.45%

Direct

mixit.ru

136.16K

16.91%23.02K

83.09%113.14K

↑87.16%

↑5.06%

Direct

spellsmell.ru

114.64K

55.93%64.12K

44.07%50.52K

↓2.97%

↓28.93%

Search

doterra.com

112.06K

81.84%91.71K

18.16%20.34K

↑1.08%

↓30.62%

Direct

makeup.com.ua

85K

42.96%36.52K

57.04%48.49K

↑117.79%

↓59.69%

Direct

loreal-paris.ru

83.06K

27.27%22.65K

72.73%60.41K

↑13.51%

↓34.23%

Search

aromo.ru

75.07K

44.71%33.56K

55.29%41.51K

↑66.14%

↓50.98%

Search

laroche-posay.ru

72.11K

64.17%46.27K

35.83%25.83K

↑21.96%

↓67.76%

Search

profhairs.ru

67.57K

18.32%12.38K

81.68%55.19K

↑137.19%

↓24.69%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Russia on March 2026

As of March 2026, goldapple.ru leads Beauty & Cosmetics in Russia with 6.99M monthly visits. Its audience skews desktop-first (54.15% desktop / 54.15% mobile), and traffic is up month over month 33.82% and down year over year -16.87%. fragrantica.ru holds second with 3.3M visits and a mobile-leaning mix (32.25% desktop / 67.75% mobile), while letu.ru ranks third with 2.5M visits.

Across the leaders, marykay.com is the most mobile-first (100% of visits), whereas stylekorean.com is the most desktop-reliant (100%). Momentum favors kosmetika.moscow in the latest month (4,860.22%), while checkfresh.com shows the steepest pullback.

Acquisition patterns also differ: goldapple.ru is driven primarily by search, goldapple.ru by direct, and goldapple.ru by referral; overall, 51 of the top 100 sites are direct-led, 46 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Russia