Top Beauty & Cosmetics Websites in Kazakhstan

Name: Top websites in Kazakhstan (Beauty & Cosmetics)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kazakhstan, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

monamie.kz

49.67K

69.9%34.72K

30.1%14.95K

↑75.48%

↓15.71%

Direct

fragrantica.ru

35.52K

71.19%25.29K

28.81%10.23K

↓43.39%

↓10.7%

Search

goldapple.ru

26.06K

84.01%21.89K

15.99%4.17K

↓14.78%

↑24.29%

Direct

makeup.kz

15.94K

88.05%14.04K

11.95%1.91K

↑37.48%

↓33.34%

Search

french-house.kz

10.24K

81.86%8.38K

18.14%1.86K

↑46.4%

↓27.99%

Search

fragrantica.com

7.11K

95.49%6.79K

4.51%321

↓5.01%

↑0.15%

Search

oriflame.com

5.76K

8.21%473

91.79%5.29K

↓46.61%

↑20.09%

Direct

randewoo.ru

4.85K

72.67%3.53K

27.33%1.33K

↓19.64%

↓41.37%

Search

letu.ru

4.38K

66.87%2.93K

33.13%1.45K

↓8.05%

↓49.37%

Direct

avon.com

4.12K

100%4.12K

-

↓29.16%

↓33.53%

Direct

instytutum.ua

3.82K

100%3.82K

-

0%

Direct

instytutum.com

3.82K

100%3.82K

-

0%

Direct

hollyshop.ru

3.63K

100%3.63K

-

↓24.05%

↓22.81%

Search

marykayintouch.com

3.59K

100%3.59K

-

↑89.48%

↓2.46%

Direct

oliveyoung.com

2.54K

82.51%2.09K

17.49%444

↑28.7%

↑72.3%

Direct

sephora.com

2.52K

100%2.52K

-

↓16.36%

↓42.5%

Search

perfectcorp.com

1.7K

52.83%896

47.17%800

↑36.88%

↓41.97%

Direct

only.kz

1.69K

100%1.69K

-

↑27.82%

↓15.58%

Direct

kosmetista.ru

1.59K

54.75%871

45.25%720

↓95.61%

↑103.61%

Direct

bb-mania.kz

1.46K

100%1.46K

-

↓24.06%

↓33.31%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Kazakhstan on March 2026

As of March 2026, monamie.kz leads Beauty & Cosmetics in Kazakhstan with 49.67K monthly visits. Its audience skews desktop-first (69.9% desktop / 69.9% mobile), and traffic is up month over month 75.48% and down year over year -15.71%. fragrantica.ru holds second with 35.52K visits and a desktop-leaning mix (71.19% desktop / 28.81% mobile), while goldapple.ru ranks third with 26.06K visits.

Across the leaders, conaturalintl.com is the most mobile-first (100% of visits), whereas avon.com is the most desktop-reliant (100%). Momentum favors frenchpharmacy.ru in the latest month (708.22%), while kosmetista.ru shows the steepest pullback.

Acquisition patterns also differ: monamie.kz is driven primarily by search, monamie.kz by direct, and monamie.kz by referral; overall, 53 of the top 100 sites are direct-led, 42 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kazakhstan