Top Apparel & Fashion Websites in Australia

Name: Top websites in Australia (Apparel & Fashion)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Australia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

myer.com.au

13.98M

21.32%2.98M

78.68%11M

↑39.6%

↑34.34%

Direct

theiconic.com.au

9.53M

29.67%2.83M

70.33%6.7M

↑35.63%

↑51.6%

Direct

shein.com

6.86M

39.34%2.7M

60.66%4.16M

↑18.91%

↑63.11%

Direct

davidjones.com

5.98M

33.8%2.02M

66.2%3.96M

↑51.04%

↑62.85%

Direct

cottonon.com

5.94M

24.92%1.48M

75.08%4.46M

↑30.36%

↑94.22%

Direct

uniqlo.com

4.6M

26.73%1.23M

73.27%3.37M

↑44.39%

↑33.18%

Direct

glassons.com

3.21M

34.85%1.12M

65.15%2.09M

↑32.24%

↑91.62%

Direct

depop.com

3.1M

50.77%1.57M

49.23%1.53M

↑25.86%

↑80.1%

Direct

asos.com

2.66M

27.6%733.36K

72.4%1.92M

↑47.31%

↑31.84%

Direct

jd-sports.com.au

2.5M

31.21%778.77K

68.79%1.72M

↑16.89%

↑54.14%

Direct

princesspolly.com.au

2.43M

34.75%845.54K

65.25%1.59M

↑4.5%

↑114.72%

Direct

dissh.com.au

2.34M

13.41%314.27K

86.59%2.03M

↑26.66%

↑179%

Direct

threads.com

2.32M

46.29%1.07M

53.71%1.25M

↑65.69%

↑131,291.3%

Direct

kookai.com.au

2.24M

21.21%475.55K

78.79%1.77M

↑29.66%

↑205.09%

Direct

zara.com

2.24M

28.93%647.52K

71.07%1.59M

↑63.82%

↑81.48%

Direct

hm.com

2.2M

26.17%577.02K

73.83%1.63M

↑75.5%

↑20%

Direct

universalstore.com

1.95M

34.47%671.64K

65.53%1.28M

↑46.22%

↑80.72%

Direct

lululemon.com.au

1.92M

27.43%525.79K

72.57%1.39M

↓0.33%

↑138.28%

Direct

culturekings.com.au

1.91M

22.58%432.15K

77.42%1.48M

↑62.8%

↑4.78%

Direct

revolveclothing.com.au

1.86M

20.24%376.77K

79.76%1.49M

↑77.61%

↑133.76%

Direct

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Key Insights on Top Apparel & Fashion Websites in Australia on March 2026

As of March 2026, myer.com.au leads Apparel & Fashion in Australia with 13.98M monthly visits. Its audience skews mobile-first (21.32% desktop / 21.32% mobile), and traffic is up month over month 39.6% and up year over year 34.34%. theiconic.com.au holds second with 9.53M visits and a mobile-leaning mix (29.67% desktop / 70.33% mobile), while shein.com ranks third with 6.86M visits.

Across the leaders, cereslife.com is the most mobile-first (97.28% of visits), whereas karmanow.com is the most desktop-reliant (53.4%). Momentum favors hushpuppies.com.au in the latest month (268.7%), while novoshoes.com.au shows the steepest pullback.

Acquisition patterns also differ: myer.com.au is driven primarily by search, myer.com.au by direct, and myer.com.au by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Australia