Top Travel & Tourism Websites in the Netherlands

Name: Top websites in Netherlands (Travel & Tourism)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in the Netherlands, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

12.33M

51.76%6.38M

48.24%5.95M

↑22.03%

↓7.1%

Direct

anwb.nl

11.41M

22.22%2.54M

77.78%8.87M

↑37.03%

↓5.17%

Direct

weeronline.nl

10.87M

20.45%2.22M

79.55%8.65M

↓7.98%

↓19.51%

Direct

ns.nl

7.92M

33.23%2.63M

66.77%5.29M

↑25.96%

↓10.34%

Direct

weerplaza.nl

5.11M

29.91%1.53M

70.09%3.58M

↑40.38%

↓32.18%

Direct

skyscanner.nl

4.71M

42.07%1.98M

57.93%2.73M

↑41.81%

↑2.93%

Direct

9292.nl

3.26M

29.37%957.04K

70.63%2.3M

↑19.05%

↓25.82%

Direct

tripadvisor.nl

3.21M

36.88%1.18M

63.12%2.02M

↑13.3%

↓6.13%

Search

airbnb.nl

3.07M

48.66%1.49M

51.34%1.58M

↑16.61%

↓8.52%

Direct

tui.nl

2.67M

40.75%1.09M

59.25%1.58M

↓13.64%

↓11.33%

Direct

transavia.com

2.63M

29.7%780.15K

70.3%1.85M

↑34.15%

↓2.95%

Direct

flightradar24.com

2.44M

47.61%1.16M

52.39%1.28M

↑91.2%

↑12.17%

Direct

klm.nl

2.38M

46.04%1.1M

53.96%1.29M

↑14.89%

↑2.88%

Direct

centerparcs.nl

2.17M

12.83%278.59K

87.17%1.89M

↑145.7%

↑22.95%

Direct

looopings.nl

2.12M

20.51%435.23K

79.49%1.69M

↑13.6%

↑10.15%

Direct

landal.nl

1.99M

20.48%407.42K

79.52%1.58M

↑45.13%

↑13.63%

Direct

socialdeal.nl

1.93M

29.07%560.28K

70.93%1.37M

↑8.78%

↓16%

Direct

schiphol.nl

1.87M

24.59%458.77K

75.41%1.41M

↑51.29%

↓1.71%

Direct

tripadvisor.com

1.73M

39.31%678.72K

60.69%1.05M

↑19.5%

↓14.86%

Search

nsinternational.com

1.69M

31.76%535.44K

68.24%1.15M

↑42.44%

↑4.72%

Direct

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Key Insights on Top Travel & Tourism Websites in the Netherlands on March 2026

As of March 2026, booking.com leads Travel & Tourism in the Netherlands with 12.33M monthly visits. Its audience skews desktop-first (51.76% desktop / 51.76% mobile), and traffic is up month over month 22.03% and down year over year -7.1%. anwb.nl holds second with 11.41M visits and a mobile-leaning mix (22.22% desktop / 77.78% mobile), while weeronline.nl ranks third with 10.87M visits.

Across the leaders, westtoer.be is the most mobile-first (100% of visits), whereas sunnycars.nl is the most desktop-reliant (67.88%). Momentum favors heerlijkehuisjes.nl in the latest month (571.69%), while getyourguide.nl shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 93 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in the Netherlands