Top Travel & Tourism Websites in Denmark

Name: Top websites in Denmark (Travel & Tourism)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Denmark, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rejseplanen.dk

3.76M

15.23%572.55K

84.77%3.19M

↑43.38%

↑4.2%

Direct

booking.com

2.68M

57.78%1.55M

42.22%1.13M

↑26.43%

↑1.21%

Direct

dsb.dk

2.1M

22.43%470.61K

77.57%1.63M

↑44.25%

↑3.54%

Direct

airbnb.dk

1.07M

46.35%496.24K

53.65%574.37K

↑17.43%

↑7.35%

Direct

norwegian.com

1.04M

26.37%274.84K

73.63%767.23K

↑56.01%

↑39.29%

Direct

momondo.dk

1.03M

72.46%747.26K

27.54%283.96K

↑0.82%

↓7.74%

Direct

sunweb.dk

872.64K

20.62%179.95K

79.38%692.7K

↑53.36%

↑26.15%

Direct

skyscanner.dk

847.79K

31.2%264.5K

68.8%583.29K

↑52.7%

↓7.91%

Direct

tui.dk

840.04K

24.16%202.93K

75.84%637.11K

↑4.42%

↑78.28%

Direct

tripadvisor.com

837.1K

25.75%215.54K

74.25%621.56K

↑85.73%

↓20.3%

Direct

spies.dk

800.83K

21.52%172.38K

78.48%628.45K

↑6.26%

↑79.37%

Direct

tripadvisor.dk

781.97K

43.98%343.9K

56.02%438.07K

↑30.53%

↓13.02%

Search

fcbarcelona.dk

745.64K

12.84%95.75K

87.16%649.89K

↑57.46%

↓14.61%

Direct

check-in.dk

676.38K

7.11%48.12K

92.89%628.26K

↓13.84%

↑121.76%

Direct

hotels.com

669.46K

58.22%389.74K

41.78%279.71K

↓16.52%

↑10.94%

Direct

ryanair.com

639.33K

32.93%210.56K

67.07%428.77K

↑15.2%

↓27.36%

Direct

sas.dk

632K

39.14%247.36K

60.86%384.65K

↑98%

↑24.59%

Direct

travelmarket.dk

623.4K

16.86%105.09K

83.14%518.32K

↑3.86%

↑25.59%

Direct

apollorejser.dk

613.91K

18.9%116.01K

81.1%497.9K

↑21.18%

↑40.99%

Direct

travellink.dk

603.36K

28.8%173.76K

71.2%429.6K

↑21.71%

↓13.19%

Direct

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Key Insights on Top Travel & Tourism Websites in Denmark on March 2026

As of March 2026, rejseplanen.dk leads Travel & Tourism in Denmark with 3.76M monthly visits. Its audience skews mobile-first (15.23% desktop / 15.23% mobile), and traffic is up month over month 43.38% and up year over year 4.2%. booking.com holds second with 2.68M visits and a desktop-leaning mix (57.78% desktop / 42.22% mobile), while dsb.dk ranks third with 2.1M visits.

Across the leaders, fnugg.no is the most mobile-first (100% of visits), whereas agoda.com is the most desktop-reliant (83.53%). Momentum favors knuthenborg.dk in the latest month (4,155.95%), while worldweatheronline.com shows the steepest pullback.

Acquisition patterns also differ: rejseplanen.dk is driven primarily by search, rejseplanen.dk by direct, and rejseplanen.dk by referral; overall, 87 of the top 100 sites are direct-led, 10 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Denmark