Top Apparel & Fashion Websites in Russia

Name: Top websites in Russia (Apparel & Fashion)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Russia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

lamoda.ru

5.11M

72.86%3.72M

27.14%1.39M

↓19.38%

↓15.99%

Direct

threads.com

1.3M

63.84%831.62K

36.16%470.96K

↑6.11%

↑6,824.2%

Direct

usmall.ru

832.39K

67.71%563.58K

32.29%268.8K

↓15.84%

↑12.27%

Direct

befree.ru

564.12K

67.99%383.55K

32.01%180.57K

↑0.32%

↓19.96%

Direct

rendez-vous.ru

493.5K

63.19%311.82K

36.81%181.68K

↓18.65%

↓43.69%

Direct

laredoute.ru

401.77K

57.44%230.77K

42.56%171K

↑14.66%

↓37.85%

Direct

stockmann.ru

379.36K

65.87%249.87K

34.13%129.49K

↓12.53%

↓29.45%

Direct

sela.ru

346.98K

52%180.45K

48%166.54K

↑31%

↓15.6%

Direct

ostin.com

338.33K

48.48%164.03K

51.52%174.3K

↑9.46%

↓56.97%

Direct

snowqueen.ru

328.72K

42.06%138.26K

57.94%190.46K

↑10.36%

↓42.18%

Direct

zarina.ru

310.24K

69.9%216.85K

30.1%93.4K

↑24.13%

↓52.1%

Direct

brandshop.ru

300.55K

87.48%262.93K

12.52%37.62K

↓27.04%

↓39.06%

Search

shein.com

285.99K

28.54%81.63K

71.46%204.36K

↑42.16%

↑10.61%

Direct

loverepublic.ru

247.24K

58.26%144.03K

41.74%103.21K

↑37.05%

↓12.72%

Direct

gloria-jeans.ru

240.93K

66.64%160.55K

33.36%80.38K

↑0.69%

↓63.63%

Direct

lichi.com

220.01K

57.96%127.52K

42.04%92.48K

↑30.65%

↓47.75%

Direct

zara.com

212.11K

73.94%156.82K

26.06%55.29K

↑22.36%

↓38.27%

Direct

kixbox.ru

203.16K

57.31%116.44K

42.69%86.72K

↑60.28%

↓24.37%

Direct

uniqlo.com

200.91K

37.79%75.93K

62.21%124.98K

↑53.32%

↓16.79%

Direct

henderson.ru

155.5K

69.41%107.93K

30.59%47.57K

↓33.62%

↓44.87%

Direct

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Key Insights on Top Apparel & Fashion Websites in Russia on April 2026

As of April 2026, lamoda.ru leads Apparel & Fashion in Russia with 5.11M monthly visits. Its audience skews desktop-first (72.86% desktop / 72.86% mobile), and traffic is down month over month -19.38% and down year over year -15.99%. threads.com holds second with 1.3M visits and a desktop-leaning mix (63.84% desktop / 36.16% mobile), while usmall.ru ranks third with 832.39K visits.

Across the leaders, snmall.ru is the most mobile-first (99.04% of visits), whereas traderie.com is the most desktop-reliant (100%). Momentum favors qvc.com in the latest month (6,531.45%), while keng.ru shows the steepest pullback.

Acquisition patterns also differ: lamoda.ru is driven primarily by search, lamoda.ru by direct, and lamoda.ru by referral; overall, 81 of the top 100 sites are direct-led, 19 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Russia