Top Sporting Goods Websites in Bulgaria

Key Insights on Top Sporting Goods Websites in Bulgaria on March 2026

As of March 2026, sportdepot.bg leads Sporting Goods in Bulgaria with 875.73K monthly visits. Its audience skews mobile-first (18.89% desktop / 18.89% mobile), and traffic is up month over month 48.28% and down year over year -16.29%. decathlon.bg holds second with 749.26K visits and a mobile-leaning mix (28.33% desktop / 71.67% mobile), while shopsector.com ranks third with 587.29K visits.

Across the leaders, doctorsofrunning.com is the most mobile-first (100% of visits), whereas bike-discount.de is the most desktop-reliant (100%). Momentum favors intersportrent.at in the latest month (32,525%), while pushka.eu shows the steepest pullback.

Acquisition patterns also differ: sportdepot.bg is driven primarily by search, sportdepot.bg by direct, and sportdepot.bg by referral; overall, 63 of the top 100 sites are direct-led, 37 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.