Google Search expands agentic capabilities with information agents and Universal Cart
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google unveils Gemini 3.5 Flash and a redesigned ‘intelligent Search box’
Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.
GA4 adds AI Assistant channel for referral tracking
Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.
Google publishes guide to optimizing for generative AI search
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
A Sneak Peek into Augmented Reality's Influence on SEO
With the advent of AR, brands will have to work more towards managing local search optimization and image search optimization, to ensure better visibility and business outcomes. Collaboration with apps providing local AR experiences will be another essential for better consumer reach. AR will help brands to level-up their web and social media campaigns through alluring and immersive campaigns.
Bang Your Head — 7 Types of Aggressive Advertising from Sites Negatively Impacted by Google Quality Updates
The impact of disruptive and aggressive advertising is an important topic that site owners need to thoroughly understand. Glenn Gabe of GSQi explains 7 types of aggressive advertising he has seen on sites that have been negatively impacted by Google‘s quality updates.