Top Apparel & Fashion Websites in Israel

Key Insights on Top Apparel & Fashion Websites in Israel on April 2026

As of April 2026, hm.com leads Apparel & Fashion in Israel with 944.08K monthly visits. Its audience skews mobile-first (12.1% desktop / 12.1% mobile), and traffic is up month over month 19.96% and up year over year 77.62%. shein.com holds second with 765.27K visits and a mobile-leaning mix (33.53% desktop / 66.47% mobile), while zara.com ranks third with 494.96K visits.

Across the leaders, onthatass.com is the most mobile-first (100% of visits), whereas gymshark.com is the most desktop-reliant (80.46%). Momentum favors superbalist.com in the latest month (10,847.59%), while jacquemus.com shows the steepest pullback.

Acquisition patterns also differ: hm.com is driven primarily by search, hm.com by direct, and hm.com by referral; overall, 89 of the top 100 sites are direct-led, 9 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.