Top Apparel & Fashion Websites in Kenya

Name: Top websites in Kenya (Apparel & Fashion)
Creator: Semrush
License: https://sr03.balochseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Kenya, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

154.76K

75.47%116.8K

24.53%37.96K

↑28.32%

↑6,995.77%

Direct

shein.com

60.89K

78.07%47.54K

21.93%13.35K

↑59.22%

↑4.73%

Direct

shopflix21.com

20.85K

59.18%12.34K

40.82%8.51K

0%

Search

asos.com

15.89K

47.56%7.56K

52.44%8.33K

↓4.57%

↑53.85%

Direct

printful.com

13.98K

93.87%13.12K

6.13%857

↑61.96%

↑72.72%

Direct

myntra.com

10.68K

100%10.68K

-

↑10.5%

↑217.14%

Direct

teepublic.com

10.25K

90.74%9.3K

9.26%949

↑13.81%

↓8.33%

Direct

printify.com

9.99K

100%9.99K

-

↓15.89%

↓48.52%

Direct

zara.com

9.19K

90.34%8.3K

9.66%888

↑16.47%

↓20.18%

Direct

fashionnova.com

9.07K

100%9.07K

-

↑18.74%

↓17.34%

Direct

mytheresa.com

8.45K

51.75%4.37K

48.25%4.08K

↑176.38%

↑255.02%

Direct

mango.com

7.59K

17.08%1.3K

82.92%6.29K

↓26.92%

↑174.75%

Direct

faoswalim.org

7.28K

100%7.28K

-

↑190.04%

↑827.7%

Direct

converse.com

6.77K

11.92%807

88.08%5.96K

↑1,151.57%

↓8.07%

Direct

marksandspencer.com

6.67K

32.6%2.17K

67.4%4.5K

↑23.64%

↑100.47%

Direct

newlook.com

6.6K

4.64%306

95.36%6.29K

↑55.71%

↑910.59%

Direct

pullandbear.com

6.59K

4.54%299

95.46%6.29K

↑64.35%

↑1,230.97%

Direct

drmartens.com

6.59K

4.48%295

95.52%6.29K

↑52.04%

↑638.91%

Direct

londonfashionweek.co.uk

6.39K

1.47%94

98.53%6.29K

↑63.6%

↑24,902.11%

Direct

wolfandbadger.com

6.29K

-

100%6.29K

↑45.37%

↑11,776.68%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Kenya on April 2026

As of April 2026, threads.com leads Apparel & Fashion in Kenya with 154.76K monthly visits. Its audience skews desktop-first (75.47% desktop / 75.47% mobile), and traffic is up month over month 28.32% and up year over year 6,995.77%. shein.com holds second with 60.89K visits and a desktop-leaning mix (78.07% desktop / 21.93% mobile), while shopflix21.com ranks third with 20.85K visits.

Across the leaders, wolfandbadger.com is the most mobile-first (100% of visits), whereas myntra.com is the most desktop-reliant (100%). Momentum favors skechers.com in the latest month (3,611.9%), while karmanow.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 70 of the top 100 sites are direct-led, 22 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Kenya