Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
It’s good to have all your data gathered in one place. That is why SEMrush has joined forces with Crunchbase to provide you with relevant information on any business you research. Now you can see all the main stats of a company, including their volume of investments and number of staff, right in the Traffic Analytics interface.
The Crunchbase-powered section, located on the Overview page of Traffic Analytics, includes:
- company name and short description;
- market categories (more than 900 available);
- address of the headquarters;
- number of employees;
- total funding amounts;
- foundation date.
Data accuracy is secured by Crunchbase’s artificial intelligence and machine learning algorithms.
Study the website performance of your competitors, prospects or potential partners, along with their overall company progress, and make an initial appraisal at a glance. Gain market insight by comparing several industry players at once. Prioritize your rivals and prospective allies according to their business - and not just online marketing - success.
The Crunchbase-provided data is already available in the Traffic Analytics interface. Paid users of all categories have full access to the integrated content. Free users can check out the advantages of the feature in our three domain examples. See the Crunchbase-powered tool in action.
Enjoy the speed and convenience of market research. Gain insight into any company’s success.
