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    MainTop Websiteszara.com

    Last updated: April 13, 2026

    zara.com

    March 2026 Traffic Stats

    RetailApparel and FashionOnline Services
    Global Rank:
    Worldwide
    534
    Country Rank:
    United States
    810
    Category Rank:
    Apparel and Fashion
    6
    Visits

    78.88M

    Authority Score

    92

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    zara.com Web Traffic Statistics

    Get a snapshot of zara.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    zara.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March zara.com received 78.88M visits with the average session duration 06:52. Compared to February traffic to zara.com has increased by 25.55%.
    Visits

    78.88M

    +26%
    Pages / Visit

    6.15

    Avg. Visit Duration

    06:52

    Bounce Rate

    43.72%

    Total Visits last 3 months
    Mar78.88M
    Feb62.82M
    Jan86.06M
    Get marketing insights →10x daily insights. Free!

    zara.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Zara.com's core audience is located in United States followed by United Kingdom, and Germany.
    Country
    All devices
    Desktop
    Mobile
    United States19.16%15.11M32.7%67.3%
    United Kingdom8.98%7.08M31.84%68.16%
    Germany7.31%5.76M25.33%74.67%
    Spain7.18%5.66M36.95%63.05%
    France5.19%4.09M30.61%69.39%
    See all countries →10x daily insights. Free!

    zara.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On zara.com, visitors mainly come from Direct (77.54% of traffic), followed by google.com (14.68%). In most cases, after visiting zara.com, users go to google.com and zara.net.

    Show traffic details →

    zara.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how zara.com appears across today’s top AI platforms:
    • 18K visits from ChatGPT
    • 6K from Gemini
    • 3K from Claude
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    18K
    Gemini
    6K
    Claude
    3K
    beacons.ai
    3K
    Perplexity
    2K

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.959%
    • ChatGPT
      0.023%
    • Gemini
      0.008%
    • Claude
      0.004%
    • beacons.ai
      0.003%
    • Perplexity
      0.003%

    Need help expanding your AI search visibility and brand presence? Try our AI-marketing solutions:

    Semrush AI Visibility Toolkit

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